Vendor · point
Referral / affiliate tools, primarily for B2C SaaS vendors: single-purpose, single-vendor.
craig.bovaird@indyrct.com
Cotillion · Confidential
The channel runs on “trust me” while moving $6.07 trillion. Every existing tool serves one side of the relationship. Cotillion is the first to occupy the neutral, verification-first middle.
The channel is not ignored by software; it is served by dozens of tools. But every one is built for a single side of the relationship: vendor portal tools for vendors, PSA platforms for MSPs, PRM systems for programme management. Place them on two axes, point-solution vs platform and vendor-side vs partner-side, and the neutral, integrated, partner-side quadrant is empty.
Referral / affiliate tools, primarily for B2C SaaS vendors: single-purpose, single-vendor.
A curated list of links to vendor portals, with no integration and no verified data.
PRM suites designed for single-vendor use at the account-manager level: the vendor's administrative view.
Ecosystem-wide integration and aggregation. The neutral data-fabric layer beneath every vendor, serving the MSP navigating all of them, verifying rather than merely reporting.
The strategic logic inverts everything currently broken. Where vendor portals are closed silos, Cotillion is an open integration layer. Where existing systems serve the vendor's administration, Cotillion is built for the MSP navigating the whole ecosystem. Where current data is unverified and siloed, Cotillion builds a cryptographically anchored intelligence substrate that grows more valuable with every transaction.
That middle position is not a feature a rival ships next quarter. It is an accumulating asset of verified data and permissioned connections that compounds with every deal and cannot be back-filled.